+31% Conversion lift, median deployment
2.1M Shopper queries resolved monthly
94% Answers grounded in merchant data
The problem
Storefront search still fails on the queries that convert best, namely the descriptive, comparative, and constraint-shaped ones. Shoppers who cannot find the product leave, and the analytics record it as a bounce rather than a miss.
Our approach
We build a structured representation of the catalogue, then resolve queries against attributes and constraints instead of embeddings alone. Product answers are grounded strictly in merchant data with citations back to the source field, so a wrong spec is traceable rather than mysterious.
It is in beta with a small number of mid-market merchants.
Why grounding matters commercially
A hallucinated product specification is not a model quality problem, it is a returns
problem and in some categories a compliance one. It refuses to answer rather than
guess, and the refusal rate is a tracked metric rather than a hidden failure.