The Lab
A lab, not an agency.
We are selective about engagements, so every one stays senior and each sharpens the other.
- 2026 Founded
- 3 Engagements at a time
The bench
What the founder has built before
Built for other people, before the lab or beside it. Listed so you can see the range. The numbers belong to them, so there are none here.
- AI Agents
Search by asking
- Automation
Lead handling
- Web3
Settlement on chain
- Games
Games with real stakes
- Design
Generated products
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Every practice
Forward-deployed engineer
Four rules we do not bend.
We say no
If a problem is outside what we are good at, or the timeline is not real, you hear it on the scoping call. You lose thirty minutes, not three months.
If it teaches us nothing, we pass
Every engagement has to leave the lab knowing something it did not. Work that is only billable goes to someone else, however well it pays.
Three at a time, never a fourth
The cap is fixed. When the third seat is taken you wait, and so does everyone else. Nobody gets a diluted team because a bigger cheque arrived.
We write down what we learn
The research notes are working notes from the bench, published as the work happens. You can see how we think before you hire us, which is more than a case study will tell you.
Embedded, not outsourced.
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One product, built inside a client’s business first.
The Monday Report was made for a real seller before it had a name. Every engagement runs on the same stack, by the same people, with what that work taught us.
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The people you meet are the people who build it.
Nothing is handed off. Whether it is a fixed-scope build, a review, or an engineer forward deployed inside your team, the people on the scoping call do the work, start to finish.
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Three engagements at a time.
A short list is what makes the first two possible. It keeps the product work moving and keeps every engagement senior.